THE SHIRT THAT LOOKS
RIGHT WITHOUT TRYING.

Some shirts need the right trousers, the right occasion, the right weather. The Whitmore doesn't. A short-sleeve button placket with a clean stand collar that sits somewhere between a casual tee and a proper shirt. Relaxed enough for a warm afternoon, considered enough for wherever the day takes you after. Ten colours, sizes S to 4XL, and a fit that holds its shape without asking much of you.

WHY THE WHITMORE?

• A Stand Collar That Sets It Apart Not a standard shirt collar, not a crew neck. The Whitmore has a clean stand collar that gives it a more considered look than most summer tops manage. It reads as intentional rather than casual.
• A Button Placket That Adds Character The partial button opening at the chest lifts it well above a plain tee without making it feel formal. Wear it fully closed or with the top button open. Either way it looks right.
• A Fit That Works All Day Not too loose, not too structured. The Whitmore moves with you and holds its shape through a long day without feeling stiff or heavy in the heat.
• Ten Colours From Reliable to Unexpected Blue, navy, grey and white for the straightforward days. Green, khaki, military green, red, purple and black for when the week calls for something a little more alive. Sizes S to 4XL across the full range.