Dressed For The Heat
Not Bothered By It

Summer asks a lot of a shirt: cool when it is warm, smart when you need it, and easy the rest of the time. George manages all three without making a thing of it. Roll the sleeves for the terrace, leave the collar open for a walk, do it up a touch for dinner. It is the one shirt you can wear from a slow morning right through to the evening.

Why the George?

• Keeps you cool when it counts: It is light and airy and lets the warmth pass straight through, so you stay comfortable on the hottest afternoons. There is no sticking or clinging as the day heats up. You feel fresh long after others have wilted.
  
  
• Smart without trying: With the sleeves rolled and the collar open it strikes that easy note between relaxed and put together. It looks considered without any effort on your part. Quiet confidence, nothing overdone.
  
  
• A neat, easy fit: It follows the shape without gripping, so you look trim and feel free at the same time. Nothing pulls across the back or pinches at the arm. Comfortable enough to forget, tidy enough to turn up anywhere.
  
  
• Goes with everything you own: Wear it with shorts by the coast, with chinos for lunch or with jeans of an evening. It falls into step with whatever is on. From terrace to dinner, it never looks out of place.
  
  
• Ten colours to choose from: There is grey, white, blue, black, navy, purple, khaki, light green, dark green and brown, in sizes S to 5XL. The quieter shades keep things simple, the bolder ones bring a bit of summer. There is one to suit every man and every mood.