THE KIND OF DRESS THAT MAKES A ROOM QUIETLY TAKE NOTICE.

The Genevieve is a maxi dress that earns its keep through a combination of things that each work well on their own and considerably better together. The soft floral print gives it warmth and femininity without ever tipping into fussy, the ruched waist draws the silhouette in at exactly the right point, and the deep V-neckline adds an elegant elongating quality that flatters almost every figure. The ruffle hem catches as you walk and gives the whole dress a graceful sense of movement that photographs beautifully and feels even better in person. It is a dress for occasions, yes, but also for the kind of unhurried Saturday that deserves something a little more considered than the usual.

WHY THE GENEVIEVE?

• A Floral That Feels Grown Up. The print on the Genevieve is soft and considered rather than bold and busy. It has a romantic quality that reads as elegantly feminine without ever becoming girlish, and it holds its own across a wide range of colouring and skin tones.
  
  
• The Ruched Waist That Does the Work for You. The gathered waist on the Genevieve creates definition and shape without any structural underwear, tight boning or uncomfortable cinching. It sits naturally, flatters genuinely, and feels as comfortable in the afternoon as it does at the start of the day.
  
  
• A Neckline That Elongates Beautifully. The deep V draws the eye upward and creates a long, elegant line from the collarbone downward. It is a neckline that works particularly well for women who want to feel confident in what they are wearing without resorting to anything dramatic.
  
  
• A Hem That Moves With You. The ruffle at the hem gives the Genevieve a fluid, graceful quality in motion that flat-hemmed maxi dresses simply do not have. It catches the air as you walk and creates a softness around the feet that makes the whole dress feel lighter than it is.
  
  
• The Dress for More Than One Occasion. A garden party. A summer wedding as a guest. A birthday lunch somewhere with white tablecloths. An evening out that deserves more than a sundress but less than a gown. The Genevieve covers all of these without needing to be styled differently for any of them.