A LONG DRESS WITH POISE
AND NOT A TRACE OF FUSS

Some dresses simply make the day feel easier. Florence has a calm, graceful look that feels right from morning plans to an unhurried evening out. It is the sort of piece you reach for when you want to feel put together without feeling overdone. Quietly feminine, easy to wear, and welcome in more than one season.

WHY THE FLORENCE?

• Graceful Shape: The long line gives the dress a gentle sense of movement without feeling too formal. It sits beautifully in the wardrobe as something you can wear often, not just save for rare occasions.
  
  
• Easy Confidence: There is a softness to the way it looks that feels flattering without trying too hard. It gives you that quietly ready feeling before you have even added jewellery or shoes.
  
  
• Lovely Detail: The fine pintuck detail brings interest without making the dress feel busy. It gives the front a neat, thoughtful finish that feels refined rather than fussy.
  
  
• Simple To Style: Wear it with flat sandals, neat mules, a light cardigan, or a favourite jacket. It changes mood easily, which makes it useful for lunches, holidays, garden gatherings, and evenings away.
  
  
• A Colour For Your Mood: Choose from Pink, Green, Blue, Yellow and Navy Blue, with sizes from S to 3XL. Each shade has its own character, from soft and pretty to calm and quietly striking.