THE T-SHIRT THAT FEELS CONSIDERABLY MORE EXPENSIVE THAN IT HAS ANY RIGHT TO

There are certain fabrics that make you stop the moment you put them on. The Arthur has that quality. The ultra-soft weave feels gentle and comfortable against the skin in a way that most t-shirts at this price point simply do not manage, it breathes well throughout the day, and the clean simple silhouette means it works with chinos, jeans or shorts without a second thought. Six colours from quiet neutrals to something a little fresher in mint and green. The kind of tee a man reaches for three times a week without deciding to.

WHY MEN CHOOSE THE ARTHUR T-SHIRT

• An Exceptionally Soft Fabric That Feels Comfortable All Day - The lightweight weave has a warmth and softness against the skin that is genuinely noticeable from the first wear. Breathable and comfortable from morning to evening without ever feeling heavy or restrictive.
• A Clean Fit That Works With Everything - Simple, classic and unfussy. The Arthur sits well without clinging and layers easily without adding bulk. The kind of t-shirt that makes the rest of the outfit look more considered just by being there.
• Six Colours Worth Having More Than One Of - Beige, gray and black for the quieter days. Mint, green and blue when you want something with a little more presence. Several men order two at once. At this price, that makes good sense.